We’ve heard it before, change is the only constant. Change comes in waves and in many forms – big, small, congenial and risky – causing you to evaluate your current state and wonder if the decisions you make will bring you to a safe harbor of continuity and growth or into a rocky reef of maintenance-laden, disparate application interfaces.

The Oracle Solutions Fair took place on January 29. As we were headlong into what was projected to be a very long-term recession, the question in both the customer’s and vendor‘s mind was: Why should I spend money or resources on Oracle products?

Mark Stevens, Vice President of Industry Strategy & Insight from Oracle, gave an excellent opening presentation, Building the Business Case for the New Technology Stack, arguing on that very subject. Several well-documented studies have made compelling arguments about the importance of making the right investment decisions during a recession (e.g., cash investments vs. cash hoarding and IT budget cuts vs.other departmental cuts).

Stevens indicated that the longer a recession lasts, the greater the post-recession growth prospects – and companies that invest during the recession are far better positioned to take advantage of that growth…a ray of hope during these dark financial times. Stevens cited Wal-Mart, Abbott Laboratories, Walgreens and Arrow Electronics as companies that are continuing to invest and execute growth strategies as we move deeper into recession, which should serve them very well when we come out on the other side.

Synch-Solutions reps attending the event looked at the following Oracle solutions:
Identity Management – a security manager to control all application security
Business Intelligence – the collected information from a data warehouse that enables informed decision-making
SOA (Service Oriented Architecture) – Web-enabled connections creating a kind of 21st-century EDI (Electronic Data Interchange)
Beehive – a collaborative software similar to the Facebook model

Any organization considering these products must answer to the question: How can these products help our business? In order to answer this question properly, the organization must first answer another question: How do we want to achieve our business goals?

In general, the application of technology as a speculative investment, rather than a strategic investment as part of a unified overall plan, produces the same results as a bad stock pick. Case in point: there are no mass-produced 5-wheeled cars out there, or GPS wedding rings!

But an investment in technology that improves a task, fulfills a goal or rolls up to a mission statement is a wise choice in any economic climate.