Defining Achievable and Workable KPIs for Institutions of Higher Education (Part 2): Identifying the Indicators
Monday, September 28th, 2009In my last blog entry, I laid out the basics for understanding the terms KPI, measure and dimension in the context of Business Intelligence for higher education institutions. In this entry, I’ll cover the means for defining Key Performance Indicators and measures that will drive your institution toward its strategic goals.
Let’s assume that your institution’s officers clearly understand all of the relevant external and internal environmental factors that impact the strategic goals, vision and mission directly. How must you then proceed to identify the indicators for measuring your institution’s position relative to its stated goals and objectives? What decisions must be made? What actions must be taken?
At this point, you may be overwhelmed with many unanswered questions. However, finding the right answers to these questions will guide you in defining the relevant KPIs, measures and dimensions accurately.
The very first step in identifying KPIs, measures and dimensions is meeting with the business users to understand their requirements for measuring institutional or campus performance. I’d suggest beginning with one functional area and then moving on to another. For example, Student Enrollment and Retention are two equally important indicators in the Student Administration functional area that all institutions want to measure. You can begin your requirements gathering in this area first. The business requirements will help you to identify the exact data elements needed for tracking performance in the Student Administration area. So in this case, your first KPI can be defined as Student Enrollment, and your second as Student Retention. Very good! You have successfully defined your first two KPIs!
Now, how will you track your student enrollment and retention? By head count? By percentage? By FTE? I apologize for throwing more questions your way, but, again, answering these questions will give you a clear picture of how to measure the critical indicators you defined earlier. Many colleges prefer to gauge enrollment trends based on these measures given below:
• Total Students – a head count of all students enrolled at the college.
• Developmental Students – a head count of developmental students only. Developmental students are those who have enrolled in developmental academic programs based on the Program Classification System (PCS) Code as defined by Integrated Postsecondary Education Data System (IPEDS).
• Full Time Equivalent (FTE) – computed based on students’ course credits.
• Student Status – examples would be new students (new to college without prior enrollment in any other colleges) and returning students (students who had dropped out earlier but have returned to the same campus).
These are just some sample measures that could help you to plan your work in identifying the measures related to the indicators defined earlier. Again, remember that these measures help you to track your progress and performance trends toward the predefined goals and objectives in your vision statement, while also meeting the business users’ requirements.
In my next blog entry, I’ll discuss how to define dimensions.