With its continuous spree of acquisitions and increasingly complex array of solutions, the Oracle branding strategy is not getting any easier to follow.

It’s a throwback to the time when Oracle struggled with branding the middleware platform. First it was called Web Application Server (WAS), then Internet Application Server (iAS). Finally, a longer term strategy was put into place with 9iAS and 10gAS.

Coming back to the source of the confusion with Fusion, Oracle, in all its wisdom, has chosen the same name for its Applications and Middleware suites of products. I will talk about each of them in upcoming entries, starting with Fusion Middleware.

Tags: business suite application, business technology, oracle fusion, oracle fusion review

This entry was posted on Monday, June 16th, 2008 at 1:12 pm and is filed under Oracle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.