Quadrant 3: Replication Model
The “Replication” model on the lower right is for organizations whose success depends on efficient and repeatable processes, but not on shared customer relationships. McDonald’s and other franchise operations are clear examples of this type of organization. Repeat the process meticulously and make sure that the experience is consistent at each company outlet and you’ve got a winning formula for success!
TD Bankworth, also described in the Enterprise Architecture as Strategy book, represents a financial services organization that found a Replication framework to best support its growth strategy. The organization transitioned from a Diversification to a Replication model because the latter enabled it to make efficient and effective acquisitions, and to get new branches up and running quickly.
Stay tuned for the next post, and last in this series, which covers the Unification Model.
Tags: business process, corporate strategy, data integration, enterprise architecture